Friday, June 13th, 2008...12:27 pm
Moodstream from Getty
Moodstream is a new site from Getty images, and is a rather strange beast.
It takes images, video and music from the Getty archives and mashes them up into a constant stream of material, which the viewer can modify according to their mood by entering their ‘emotional state’: you can be hot or cold, excited or calm, nostalgic or contemporary. Moodstream then selects content according to your criteria and pushes content out to you accordingly. The result is a rather peculiar kind of moving audio wallpaper, a bit like high tech elevator music, and I’m not entirely sure what the point is, unless its meant to be projected in the background in your office or home. Still, its kind of fun, and an interesting insight into how media might be personally tailored in future, where you will feel like things are being done specifically for you rather than just a generic audience.
1 Comment
June 15th, 2008 at 11:35 pm
Hmmm. I can’t quite figure out the purpose as well. I played with it a bit and found it rather annoying – the music options were not very varied and the images seemed mostly from the commercial and creative stock. It appears to be more a way for Getty to promote and sell more of the licensed music, images and video it owns. But then it also just acts as a source of entertainment. And with no reason to buy anything but just watch and listen, why would Getty – now owned by a private equity firm – create this? I guess we’ll find out soon enough what Getty’s real motives are behind Moodstream.
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